Leave the classic meeting path
How out-of-the-box collaboration contributes to a successful conference
"Talent wins games, but teamwork wins championships" Michael Jordan once said. The quote by the best basketball player of all time remains burningly topical. Not only because the European football championship is underway, but also when organising your conference. Collaboration is crucial to achieve a successful edition. And just as in football a surprising tactical move can make all the difference, you can do the same with your conference by thinking out-of-the-box. Discover four valuable tips in this article, provided by the experts at VISITFLANDERS Convention Bureau.
“Think about unusual suspects”
Milo Vergucht, International Association Expert
VISITFLANDERS Convention Bureau's "impact methodology" contains an interesting tool, which we always use when we put our heads together with associations: stakeholder mapping. Together, we look for parties that score high on the "interest" and "impact" criteria. This way, you find parties you didn't think of at first, but which are very interesting to have working together for your conference.
For EACD, for example, we ended up with researchers who immediately bridged the gap to other areas where the conference wanted to create impact. If your objective is to give people with disabilities more access to sport, you couldn't wish for a better ambassador than a paediatric rehabilitation professor coaching a CP team within a football club.
